Most gentle cleanser leaves lashes so clean

I’ve tried a number of lash cleaning products and even tried eye makeup removers. This product is by far superior, leaving your lashes clean while being gentle on your eyes. No burning and doesn’t remove lashes like other products do! Highly recommend.

- Deekia L.

Amazing Mascara!

I love this mascara. The brush doesn’t clump onto the eyelashes. It goes on so smoothly and lasts throughout the day without leaving you with those raccoon eyes that most other brands give you. It’s a beautiful product!

- Alicia L.

the founder

Sarah Maxwell

LA based lash expert and makeup artist Sarah Maxwell has forged a name for herself through her artistic subtlety, signature red carpet looks and professionally trained eye. With clients ranging from A-list celebrities to corporate executives, Sarah’s work continuously graces red carpets and upscale events, where her clients need to look their very best.

Pursuing a passion she’s held since childhood, Sarah continually travels the world to hone her craft and finds gratification in mentoring and training the next generation of lash artists.

Sarah launched her namesake beauty brand in 2018 to introduce her exclusive products and expert lash techniques to the rest of the world,ensuring that high-end beauty, until now available only
to her personal clients, would be accessible to everyone.