Discover everything you need for

Your Best Lashes and Brows... Ever

Created by lash expert and acclaimed make up artist Sarah Maxwell, our products are the results of years of research, development, and application amongst an elite clientele.

The result: the highest quality and best performing lash & brow products in the world, now available for purchase.

Five Groundbreaking Products

Grow Your Lashes & Brows with LENGTH

What are the two things we hear the most about our vegan, peptide-based growth serum?

1. It works. Fast.

2. It's the most gentle formula they have ever tried.

Not only does it grow your lashes and brows to be longer, but it stimulates growth to fill in any gaps and patchy areas caused by age, overplucking, and damage.

Protect Them with LAYER

Protect and beautify your lashes and brows with four safe protective ingredients:

• keratin (to smooth and strengthen)

• wheat amino acids (to retain moisture)

• Vitamin B5 (to rebuild hair shafts)

• hyaluronic acid (to nourish and encourage volume)

Scupt Your Lashes with LAVISH

Meet your new favorite mascara with this smooth, sleek, lightweight formula that lets you effortlessly shape your lashes. Wear it by itself for a striking makeup-free look, or sculpt your favorite volumizer for a big night out.

Find Your Secret Weapon in THE BROW MASK

Created and formulated by Sarah, THE BROW MASK is the world's first and only hydrogel mask created specifically for your brows.

The Brow Mask is designed to support healthy eyebrows with age-defying ingredients that give a lifting effect to the brow area. The Brow Mask is infused with collagen, hyaluronic acid, and vitamin B3 to hydrate, retain moisture, restore hair and skin texture, fortify the follicles, and promote skin elasticity.

Godly Cleanliness Delivered by LAUNDER

Your precious eyes go through a lot during the course of the day, so hit the reset button with this incredibly gentle and effective cleanser. Formulated with chamomile and witch hazel, this product effectively removes eye makeup while restoring your skin’s natural pH balance.

Best Mascara in the World

absolutely adore this mascara! first time in
my life where mascara does not hurt my eyes. it makes my eyes pop, without irritating them. Fantastic product- highly recommend it.

- Fiona Z.

Such a Great Lash Serum

My lasher are growing again , not only in length but also getting much thicker , they are starting to look like they did 20 years ago.

I love love this serum and I have tried a lot , I must say that this applicator is a first for me and I could be more pleased, I have always used a brush and it is harder to control the amount with a brush and many times end up getting in my eyes. With this applicator it is easy to control the amount of serum and I never end up with serum in my eyes.

- Oliver T.

Love the Brow Mask

This brow mask is very hydrating. Very nice addition to my pampering!

- Patricia G

Not like Mom's Makeup Remover

LAUNDER LASH is easy to use; it does a thorough job of completely removing the heaviest mascara and liner, and best of all: SARAH MAXWELL has found a way to create a lid cleanser that doesn't burn or cause my eyes to shed tears. I've had no allergic reactions to it after multiple applications.

Excellent product! Thanks, Sarah Maxwell, :D

signature scent collection

liv
by Sarah Maxwell

Four iconic scents, striking yet understated.

Hand poured from blends of fine essential and absolute oils.

Vegan and paraben free.

LOVE

I love the smell of liv1. I put it on and it lasted all day my boyfriend couldnt get enough when he hugged me.

- Kelsey S.

Strangers Stop Me

When strangers stop to ask what scent you’re wearing, you know you have a winner. I’m a LIV Lifer.

- Sheila M.

Elegant

I love how these candles make any room smell so elegant! They burn clean, they are amazing!

- Kari R.

PRODUCTS FOR LASH PROFESSIONALS

livylashARTIST

Since her first lash client in 2009, Sarah has been a pioneer and leader in the lash world, staying at the forefront of the industry and its advancements. LivylashArtitst comprises Sarah’s curated offerings of professional products.

These products are now available to all lash artists in the world to help their clients achieve the results that made a name for Sarah.

Founder, CEO, MOM

Sarah Maxwell

LA based lash expert and makeup artist Sarah Maxwell has forged a name for herself through her artistic subtlety, signature red carpet looks, and professionally trained eye. Sarah’s work continuously graces film premieres, executive summits, and gala events -- any occasion where her clients rely on her to look their very best.

Pursuing a passion she’s held since childhood, Sarah continually travels the world to hone her craft and finds gratification in mentoring and training the next generation of lash artists.

Founded in 2019, Sarah Maxwell Beauty was launched with the belief that her exclusive products and expert lash techniques - once available only to her personal clients - could be accessible to anyone.

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