Discover everything you need for

Your Best Lashes and Brows... Ever

Created by lash expert and acclaimed make up artist Sarah Maxwell, our products are the results of years of research, development, and application amongst an elite clientele.

The result: the highest quality and best performing lash & brow products in the world, now available for purchase including best lash growth serum.

Best Mascara in the World

absolutely adore this mascara! first time in
my life where mascara does not hurt my eyes. it makes my eyes pop, without irritating them. Fantastic product- highly recommend it.

- Fiona Z.

Such a Great Lash Serum

My lasher are growing again , not only in length but also getting much thicker , they are starting to look like they did 20 years ago.

I love love this serum and I have tried a lot , I must say that this applicator is a first for me and I could be more pleased, I have always used a brush and it is harder to control the amount with a brush and many times end up getting in my eyes. With this applicator it is easy to control the amount of serum and I never end up with serum in my eyes.

- Oliver T.

Love the Brow Mask

This brow mask is very hydrating. Very nice addition to my pampering!

- Patricia G

Not like Mom's Makeup Remover

LAUNDER LASH is easy to use; it does a thorough job of completely removing the heaviest mascara and liner, and best of all: SARAH MAXWELL has found a way to create a lid cleanser that doesn't burn or cause my eyes to shed tears. I've had no allergic reactions to it after multiple applications.

Excellent product! Thanks, Sarah Maxwell, :D

signature scent collection

liv
by Sarah Maxwell

Four iconic scents, striking yet understated.

Hand poured from blends of fine essential and absolute oils.

Vegan and paraben free.

LOVE

I love the smell of liv1. I put it on and it lasted all day my boyfriend couldnt get enough when he hugged me.

- Kelsey S.

Strangers Stop Me

When strangers stop to ask what scent you’re wearing, you know you have a winner. I’m a LIV Lifer.

- Sheila M.

Elegant

I love how these candles make any room smell so elegant! They burn clean, they are amazing!

- Kari R.

INVEST IN YOUR FUTURE

livylash Lash Lift Master Class

Since her first lash client in 2009, Sarah has been a pioneer and leader in the lash world, staying at the forefront of the industry and its advancements, you don't want to miss the exclusive opportunity to train with her. 

Our two day Master Class is the most comprehensive Lash Lift training in the industry. You will have the opportunity to take a deep dive into the chemistry of lash lift so often over looked by other Lash Lift Classes, allowing you to have control over your results each and every time. Sarah will walk you through each step of the lash lift, from shield selection, proper lash placement and choosing the right lifting/setting timing. Enrollment includes an extensive 60 plus page manual, a fully loaded lash lift kit allowing you the freedom to start working right away, and a full day to work with multiple models with Sarah to trouble shoot you along the way. As part of your certification, you will receive a one-on-one recap with Sarah, as she presents you with livyLash Lift Certificate.

Classes sell out quickly. Want to be first to know about new dates?

Email masterclass@sarahmaxwellbeauty.com

Classes sell out quickly. Want to be first to know about new dates?

Email masterclass@sarahmaxwellbeauty.com

PRODUCTS FOR LASH PROFESSIONALS

livylashARTIST

Since her first lash client in 2009, Sarah has been a pioneer and leader in the lash world, staying at the forefront of the industry and its advancements. LivylashArtitst comprises Sarah’s curated offerings of professional products.

These products are now available to all lash artists in the world to help their clients achieve the results that made a name for Sarah.

Founder, CEO, MOM

Sarah Maxwell

Sarah Maxwell is a Los Angeles-based makeup artist, lash expert, and educator known for her refined approach and red carpet-ready results. Her work is regularly seen at film premieres, executive events, and industry galas, where clients rely on her to deliver polished, camera-ready looks.

Sarah began her career in 2009 and has since earned a reputation as a leader in the lash and beauty space. In addition to her hands-on experience, she has a background in cosmetic formulation and product development, collaborating closely with top chemists and manufacturers to bring high-performance products to market.

In 2019, she founded Sarah Maxwell Beauty with the goal of making her once-exclusive products available to a wider audience. Each product in the line is designed with a focus on quality, simplicity, and real-world performance, reflecting the same standards she brings to her private clients.

Sarah continues to travel, train, and educate both clients and professionals. She is committed to the idea that mastery in beauty comes from constant learning, thoughtful development, and staying close to the craft.

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